"The American Dream is different for every individual, but the ingredients are always the same: blood, sweat, tears, and imagination," says Tim Lawhorn, CEO of Lawhorn's Signature Seasonings. The final product of these dreams sometimes reaches the public, in some way, shape or form, and revolutionizes the way they live. The microwave revolutionized the way we cook in the kitchen, the Corvette, the way sports cars are built, and the TV, the way families spend time together.
Lawhorn is making his own revolution in the kitchen with Lawhorn's Signature Seasonings. This All-Natural, Kosher seasoning blend contains 65-70% less sodium than most regular all-purpose seasoned salts. Lawhorn's revolutionary seasoning blend's versatility far surpasses anything in the Spice Isle on America's grocery shelves today. The incredible natural flavor-enhancing properties prompts first time tasters young and old alike to say things like, "WOW!", "Awesome!","Amazing" and "Oh My God!".
Over the past year, Lawhorn has held cooking demonstrations in local grocery stores across the state of Florida. Here, he sometimes records the raving reactions of the public, as they taste the seasoning on steak, chicken, vegetables, and more. Videos on the company's YouTube channel and facebook page show moms with notoriously picky-eaters, watching their kids eating squash and zucchini and loving it! You can watch these videos here.
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The creator of this "miracle blend" former Restaurateur & Executive Chef, Tim Lawhorn says, "People like the fact that it's all-natural and is lower in sodium than most blends out there, it's healthier for them… but what really gets their attention is its flavor-enhancing value, the way it tastes different on everything you cook with it."
After spending most of his career in the Food and Beverage Industry, with no entrepreneurial experience, Lawhorn believes that his success has to be the work of God, "because I'm just not that smart," he says laughing. "We've been blessed beyond belief!"
Lawhorn's Signature Seasonings, based in Haines City, Florida, was introduced commercially in mid 2009 in select Publix Super Markets across Florida. In just 18 months time they have expanded their distribution to a national audience through Wal-Mart's new "Neighborhood Stores" and regional placements in Winn-Dixie, Whole Foods Market, Sweet Bay and Chamberlin's/Akin's Natural Food Stores across the Southern US.
National Food Service Director, Mitch DiMarco of Spice World, Inc., a packaging company based in Orlando, FL, thought Tim was nuts when he when he met with the company 3 years ago holding a zip-lock baggie sample in the conference room. DiMarco says, "He told me once when we first started getting his stuff together that ‘one day Lawhorn's Signature Seasonings is going to be a household name in America!' I laughed about it back then, but you know what? He is making it happen. I believe it now!"
Lawhorn is driving his company full speed into the future, announcing this week the hiring of Tampa, FL based AMT Sales and Marketing and its subsidiary, Consumer Product Management in Atlanta GA to manage and facilitate their national branding and placement efforts. AMT/CPM will be leading the attack on Supermarket and Natural Foods retailers across the U.S. developing distributors, brokers and retail outlets in support of the brand. Also ahead, Lawhorn confirmed that they are in the final stages of product testing for a Mexican and Italian variation of their seasoning to hit stores sometime early next year. Between the three blends, there's no cuisine that Lawhorn's wouldn't make better!